Is user-centric innovation the key to future-proof innovation in today’s dynamic markets driven by changing user needs and new technologies? Our infographic visualizes our understanding of a user-centric innovation approach that provides guidance in defining and shaping a solid innovation foundation based on best of breed methods.
Innovation is one of the key levers for business growth and sustainability. Therefore, most companies have central innovation management teams or even functional units to make sure innovation is fostered systematically within the organization. No matter the specific background, responsibilities, or objectives of those functions, based on our experience, we strongly recommend taking these ten key success factors into account when introducing or optimizing an innovation management unit.